LTC Tree Study Finds Mac Users Buy More Long Term Care Insurance, Too.
An article this week in the Wall Street Journal reveals that users of Apple’s Macintosh computers who visit travel site Orbitz spend an average of $30 more per night on hotels than their Microsoft Windows PC counterparts. With higher per-capita income and different buying patterns, a new study indicates that Macintosh computer users also purchase bigger Long-Term Care Insurance policies, and more often.
A study of 184,000 visits to Long-Term Care Insurance shopping site LTC Tree found that one’s choice of computing platform may reveal more than just hotel buying habits.
Macintosh users are 14.1% more likely to buy Long-Term Care coverage[…]
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