John Hancock of North American Life insurers is selling only interactive policies. These policies are able to track your health and fitness through wearable devices and smartphones. He is no longer selling traditional life insurance.
Interactive life insurance is well established in Britain and in South Africa and is growing in the United States. Policyholders can now receive discounts for reaching their exercise goals that are tracked through wearable devices like Fitbit or Apple Watches. When they hit their targets they can receive up to 15% discount off their premiums or get gift cards and perks by keeping track in their apps of all their workouts and healthy food purchases.
It’s a “Win Win” for policyholders as well as insurance companies. Policyholders are being rewarded for living healthy lifestyles and insurance companies are able to collect more premiums for their clients who are living longer.