Did you know that “older” consumers hold trillions of dollars in spending power and that number continues to rise? That’s right those aged 50 and over hold a significant amount of America’s spending power however, marketing efforts seem to continually exclude this 50 and over age demographic. New reports detail that those aged 50 and over only account for 15% of media campaign targets and of that 15% of media portraying older people, only half seem to accurately represent the group. The other half of that 15% often display images of older people[…]